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Saturday 11 August 2012
dons trust news
Announcing The Blue and Yellow club

The following is a message from the founders of the Blue and Yellow club, Iain McNay and Martin Fielding.

As many of you already understand, if we are going to consolidate our
position in the Football League we need to raise substantially more money
for our football club playing budget, which is currently one of the lowest
in League 2. Even if we are successful on the field and move forward to
League 1, the increase in non-gate revenue would not be large and the wage bill would very probably increase by more than that, so this problem will be made more pronounced by success. At the same time, the football club needs to find more funds to improve our current stadium up to Football League standards and help pay the costs of making more progress towards our proposed move back to Merton, so the funds available for strengthening the team from within the football club will be very restricted.

We have a very different business model and structure from other football
league clubs. Almost without exception they have directors who put in
substantial sums of money to help subsidise the playing budget and keep their clubs afloat. In return they often get shares, a seat on the board and are involved with all the big decisions. As you know, we elect our Dons Trust Board which oversees our four man Football Club Board on behalf of you, our supporters. The majority of shares in the club are held by the Trust with the residue being held by fans directly so we cannot follow the model of these other clubs.

A group of supporters has therefore decided to launch 'The Blue and Yellow
Club' with the intention of raising money to assist Terry in building the
best team possible. The club will be run by us and will donate money back to the club to assist with the playing budget as available and when it is needed and as agreed by us the members. Although the days of acquiring top strikers for 10,000 are long gone, we all saw last year how cash made available for loan signings, for example, can affect the outcome of the season.

The cost of membership of the club will be 1,000 per season and two
alternative packages of benefits have been devised to recognise the
differences between members who can regularly attend games (the Blue
Package) and those who cannot (the Yellow Package).

The benefits of the Blue membership for supporters who attend matches
regularly include:

1. A pass to the President's lounge for home matches (but not match day

2. Two tickets for the end of season dinner

3. Dinner with the Football management team and club Chief Executive twice a season (for the cost of the meal)

4. Access to reserved table(s) for the Blue and Yellow Club in the carvery
before home matches (for the cost of the meal)

5. Invitation to the occasional Wimbledon celebrity dinner each season
(again for the cost of the meal)

The benefits of the Yellow membership for those who don't attend matches
regularly include:

1. VIP treatment for you and a guest at two home games a season. This would include a special welcome from the Chief Executive, The Dons Trust Chairman and the manager; pre-match meal in the carvery plus access to the President's lounge and seats in the Directors' box next to a former player such as Club President Dickie Guy or former Captain Ian Cooke. (If you can't make two home games but can get to one or two away games we will do our best to arrange a similar package for you there.)

2. A tour of the training ground and opportunity to meet the players

3. A club shirt signed by the whole squad team plus a club tie and a
signed copy of Niall Couper's new book, 'This Is Our Time.'

4. Invitation to at least one scheduled telephone briefing each season
with the Chief Executive and Manager

You will see from the above that the idea is to give members unique benefits that have low direct costs to the football club so as not to consume the membership fees in order that they are available as far as possible entirely for the playing budget.

Whichever package you choose, where possible we will help facilitate Club
members sharing travel and meeting up at for lunch at away games; hopefully this will in time also include specially arranged luxury coach travel to important games. We will also hold Club meetings during the year to explore how else we can help the football club.

The idea is that the Blue and Yellow Club would run itself independently of
the football club (and replace the old 1889 Club which the football club
used to run) and would form a small group of Club members to manage it.
Founding members include: Stephen Crabtree, Martin Fielding, Iain McNay and Mike Richardson.

If you would like to join or know more please email Martin Fielding or
Iain McNay saying which package you are interested in and we will send you more information or talk you through any details which are not clear to you. We look forward to hearing from you.

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